Privacy Policy

1.1 Important Information and Who We Are

Welcome to TryTesserae Ltd’s Privacy Policy (“Privacy Policy”).

At TryTesserae Ltd (“we,” “us,” or “our”) we are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.

This Privacy Policy explains how we collect, process and keep your data safe. It applies to all individuals with whom we have a relationship, including customers (whether B2B or individual), suppliers, business contacts, the experts we work with, and visitors to our websites. Our own employees and staff are covered by a separate internal notice.

1.2 Your Data Controller

TryTesserae Ltd is your Data Controller and responsible for your Personal Data. Any inquiries about your data should be sent to us by email to privacy@trytesserae.com or by post to 128 City Road, London, EC1V 2NX, United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.

1.3 Processing Data on Behalf of a Controller

Where we act as a Processor on behalf of a B2B Customer (Controller), the Data Processing Addendum at https://www.trytesserae.com/dpa governs that processing relationship. This Privacy Policy describes our processing activities as a Controller in respect of all users.

Our responsibilities as a Data Controller and our Processors include ensuring that all processing is governed by a lawful basis under the GDPR, that Processors are subject to appropriate confidentiality obligations, and that appropriate technical and organisational measures are implemented to ensure a level of security appropriate to the risk.

2.1 Types of Data

“Personal Data” means any information about an individual from which that person can be identified. We may collect, use, store and transfer the following kinds of Personal Data:

• Profile/Identity Data: first name, last name, gender, date of birth.
• Contact Data: phone number, addresses, email addresses.
• Marketing and Communications Data: your preferences in receiving marketing information from us.
• Billing Data: debit and credit card information such as the name attached to your payment details and billing address.
• Transactional Data: details and records of all payments for our services.
• Technical Data: IP address, browser type and version, time zone setting and location, operating system and platform.
• Customer Support Data: feedback and survey responses.
• Usage Data: information about how you use our website, products and services.
• Session Analytics and Replay Data: how users interact with our product platform (not this website), including mouse movements, clicks, page interactions, timestamps, device and browser information. Sensitive inputs such as passwords and payment details are masked or excluded.
• Expert and Research Data: where you take part in our research or expert network, your name, professional background, contact details, the opinions and assessments you provide, and any work samples you choose to share with us.

We also collect and use Aggregated Data such as general metrics and analytics on how users generate slides and presentations. Aggregated Data is not considered Personal Data in law as it will not directly or indirectly reveal your identity.

We do not collect any Special Categories of Personal Data about you (race, ethnicity, religious beliefs, health, genetic or biometric data, etc.). Nor do we collect information about criminal convictions and offences.

2.2 The Legal Basis for Collecting That Data

The main legal bases we rely on under the GDPR are:

• Consent: where you opt in to a service or communications.
• Contractual Obligations: where we require information to fulfil our contractual obligations and provide you with the Services.
• Legal Compliance: where we are required by law to collect and process certain data.
• Legitimate Interest: where we need to collect information to meet our legitimate interests, provided this does not have a material impact on your rights, freedoms, or interests.

We will only use your Personal Data when the law allows us to. Our primary uses include:

• When a potential customer signs up for a demo: we process Contact Data under Contractual Obligations to understand who to contact.
• When a user uses the product: we process Profile/Identity Data, Contact Data, Technical Data, Customer Support Data, and Usage Data under Legitimate Interest to understand product usage, diagnose technical issues, improve user experience, and maintain platform security.
• When you take part in our research or expert network: we process Expert and Research Data under Contractual Obligations (where you have an agreement with us) or Legitimate Interest, to build and evaluate tasks, rubrics and datasets. Assessments and work samples used in datasets are anonymised or pseudonymised before use, and we do not publish anything that identifies you or your employer without your agreement.
• When you contact us by email, including at hello@liqalabs.com or datasets@liqalabs.com: we process Contact Data and the contents of your message under Legitimate Interest, to respond to you.

The Services use artificial intelligence, including third-party AI models, to generate and enhance presentation content. When you use the AI features, your User Inputs (text, documents, data, and other materials you provide) are transmitted to our AI providers solely to generate output for you. By default, we do not use your User Inputs or AI-Generated Content to train, fine-tune, or improve any AI models. Our third-party AI providers are contractually prohibited from using your data for model training. A list of our AI providers and other sub-processors is available on request from privacy@trytesserae.com.

Tesserae may from time to time seek your explicit, opt-in consent to use specific categories of your data for the purpose of improving the Services through model training or fine-tuning. In such cases, we will clearly identify which data is involved, explain how it would improve the product, and provide you with a straightforward mechanism to consent or decline. Consent is entirely voluntary, will not affect your access to the Services, and may be withdrawn at any time.

You will receive marketing communications from us only if you have created an account and chosen to opt in. You can opt out at any time by replying to any marketing message with your intent to unsubscribe.

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for a compatible purpose. If we need to use it for an unrelated purpose, we will notify you and explain the legal basis.

Under data protection laws, you have the following rights in relation to your personal data: the right to be informed, right of access, right to rectification, right to erasure, right to object, right to restrict processing, right to data portability, the right to withdraw consent at any time where we rely on it, and rights in relation to automated decision-making and profiling. We do not make decisions about you based solely on automated processing.

To exercise any of these rights, please contact us at privacy@trytesserae.com or hello@liqalabs.com.

4.1 Your Control Over Your Data

You may delete your account at any time. Upon account deletion, we shall delete all stored data associated with your account within 30 days, unless retention is required by applicable law. You can access information associated with your account by logging in to your account.

California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with affiliates and/or third parties for marketing purposes. If you are a California resident, please submit a written request to privacy@trytesserae.com.

4.2 How We Protect Your Data

We implement a variety of security measures including encrypting data at rest and in transit using industry-standard protocols (such as AES-256 and TLS 1.2+), enforcing role-based access controls, maintaining detailed audit logs, conducting regular vulnerability scanning and penetration testing, and continuously monitoring our systems for suspicious activity. We also follow secure software development practices and undergo annual SOC 2 and ISO 27001 audits to validate our controls.

However, unfortunately no transmission of data over the internet is guaranteed to be completely secure. While we strive to protect your Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us.

4.3 Data Subject Access Requests

You will not have to pay a fee to access your Personal Data or to exercise any other rights. However, if your request is clearly unfounded, we could refuse to comply. We may request specific information from you to help us confirm your identity.

We may share non-Personal Data with third parties. We may share your Personal Data with subcontractors or affiliates, subject to confidentiality obligations to use it only for the purposes for which we disclose it to them and pursuant to our instructions.

We may also share Personal Data with interested parties in the event that TryTesserae Ltd anticipates a change in control or the acquisition of all or part of our business or assets.

We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.

liqalabs.com does not set cookies, run analytics or record sessions. The site loads the Geist typeface from Google Fonts, which means your browser sends your IP address to Google when the page loads; Google’s handling of that request is described in its own privacy policy. Our product platform uses cookies and session analytics as described in section 2.1, and asks for your consent where the law requires it.

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. Upon account deletion or subscription termination, we shall delete all stored data within 30 days, unless retention is required by applicable law or there is a prospect of litigation.

The Services are hosted in the United Kingdom. Your information may also be stored and processed in the United States or other jurisdictions where TryTesserae Ltd or its service providers operate. Where Personal Data is transferred outside the United Kingdom, we rely on appropriate safeguards under the UK GDPR, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy regulation, so that your data receives a level of protection equivalent to that in the UK. You can ask us for details of the safeguards that apply to your data.

We keep our Privacy Policy under review and will place any updates on this page. This version is dated 10 September 2026.

Where a change materially affects how we use your Personal Data, we will tell you before it takes effect, by email where we hold your address or by a notice on this page.

All uses of the word “including” mean “including but not limited to.” Unless otherwise required by law, we reserve the right to not respond to emails, even if they relate to a legitimate subject matter for which we have provided an email address.

Our staff are not authorised to contract on behalf of TryTesserae Ltd, waive rights or make representations. If anything in an email from a TryTesserae Ltd address contradicts anything in this policy, our terms or any official public announcement on our website, the policy/terms/announcement shall prevail. The only exception is genuine correspondence from the TryTesserae Ltd legal department.

For data protection inquiries: privacy@trytesserae.com or hello@liqalabs.com

For legal inquiries: legal@trytesserae.com

TryTesserae Ltd
128 City Road, London, England EC1V 2NX
United Kingdom